THESE FACTS ARE IMPACTING YOUR BUSINESS
RIGHT NOW. DO YOU KNOW HOW TO RESPOND?
WE TURN GOOD REVIEWS INTO
MORE GOOD REVIEWS.
We know you get it. The numbers are clear. 92% of customers check online reviews before buying. 79% trust reviews as much as the personal recommendation of a family member. Online reviews are quickly encroaching into the hallowed ground of traditional word of mouth. Your mobile enabled customers are more alert and investigative than ever before.
Between Google, Yelp and other search providers, your business’ star rating is the #1 key to success – and just a one-star increase in your current score could lead to a 9% uptick in revenue. Meanwhile, just a few customer complaints can morph into negative reviews,and as a result could quickly drop you lower in online search results – leading to even fewer customers, and even fewer five-star ratings. It’s a vicious cycle – and it seems to be out of your control.
But what if it isn’t?
It’s no secret that Google serves up top-reviewed products and services towards the top of its search results pages. Comfortable with this? Did you know even if you’re ranked #1 today, you’re likely going to sink lower – especially as Google pushes into the local search space and deems other local product/service providers more relevant and starts to push your business down the results page, or perhaps off Google Maps search results altogether.
Third-party review sites also impact your Google ranking – but positive reviews alone aren’t enough. In fact, what’s not common knowledge is that consumers consider trustability when reading reviews — 57% of consumers are suspicious of businesses with only positive reviews, and no negative ones. The reality is that to build this trust, you need good and bad reviews – and you need to know how to leverage each of them to build a reputation that brings in new customers.
This is where review management can get to be too much for even the biggest companies to handle. Smart businesses get help. Shouldn’t yours?
Effective reputation management is about more than just encouraging reviews. It’s also about actively monitoring reviews, developing clear guidelines for responding to reviews, embracing – and even leveraging – negative reviews, as well as tracking the latest scores to find out what’s really driving ROI and what isn’t.
Everyone knows that elite hotels know how to provide world-class care to their guests. That’s why we leverage our decades of experience in travel marketing to roll out bespoke review management platforms that deliver new customers and attributable revenue.
LEVERAGE OUR TAILORED PLATFORMS
OF REVIEW MANAGEMENT TOOLS.
On the front lines of the travel marketing industry, we learned firsthand that off-the-shelf solutions don’t fix reputation problems. The only way to establish a five-star reputation is to sit down with the people who actually deliver your product or service, and develop tools that plug into your business’s existing tools and platforms.
That’s why we deliver custom solutions designed around your brand, your true operational needs and customer service commitment.